![]() This basically means that if you were engaged in activities related to following your football team, you would gradually have to build up the amount of effort or time you spend engaged in those activities. This is the process whereby increasing amounts of activity related to your football team are needed to get mood modifying effects. It could be an arousing buzz or a high, for example, or the exact opposite – a tranquilising feeling of escape or numbness when following your team. This is the subjective experience you would have as a consequence of following your football team. For instance, even if you are not actually engaged in something football-related, you will be thinking about the next time that you are. This occurs when following your football team (and doing things related to your football team) becomes the most important activity in your life and dominates your thinking (a total preoccupation), feelings (cravings) and behaviour (with a deterioration of how you interact with others). So if you were addicted to following your football team, this is what I would expect: Any behaviour that fulfils all of these criteria should be considered as a genuine addiction. I see it as any behaviour that features six core components of addiction: salience, mood modification, tolerance, withdrawal symptoms, conflict and relapse. It’s becoming quite commonplace to ask whether slavish dedication is akin to an addiction, and as I’ve argued before, it depends on how you define addiction. This is easier said than done as it all depends upon how addiction is defined, and if football fan addiction exists, what are people actually addicted to? Just before the 1998 World Cup, I began to carry out some research into football fanaticism and whether football fanatics could be considered “addicted” to following their team. ![]() So, how useful is it to compare football fanaticism to an addiction? Defining addiction But with football, wherever our team finishes, we don’t tend to switch sides at the end of the season or tournament.Īttendance figures at games can certainly be affected by teams performing poorly, but it’s still probably true to say that football fans are more loyal to their club than they are to most other products. We may be swayed by factors such as advertising, price and taste, but if we come across a better coffee, we can easily switch our allegiance. Compare the seemingly unwavering loyalty that fans have for their clubs to how easily other loyalties can transfer when it comes to products like coffee. They can cause us nothing but misery and heartache and yet still we support them.Ĭould it be that following our clubs is an addiction? One paper titled The West Ham Syndrome argued that commercial organisations would love to have the kind of brand loyalty shown by football fans. Why are we so loyal to our national and club football teams? Whatever the results, we tend to support them week in week out, through thick and thin.
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